Coca-Cola
2015 to 2025
Since 1886 The Coca-Cola Company has led with iconic, disruptive, consistent design. As a key touchpoint with users, equipment builds the brand through memorable, delightful experiences - and by delivering expanded choice, convenience and cold beverages it is great for business.
I led the UI/UX and Industrial designers at the company, developing the team as well as undertaking hands-on projects. Together we developed a comprehensive Equipment Identity System; and across a network of in-house designers, agencies and internal stakeholders we developed coolers, dispensers, vending solutions and the innovative Freestyle system.
Photo: America By Design
Photo: America By Design
Role
I led the Design for the Freestyle family of 50k+ dispensers, in partnership with internal marketing, engineering. We engaged agencies to deliver consumer research, UI/UX, prototyping
Challenge
Coca-Cola Freestyle is a network of connected dispensers delivering millions of servings per day. It works like an inkjet printer, using recipes to create hundreds of branded beverages.
The first generation, launched in 2009, was aging. I helped reignite the platform through design and functional improvements while setting the direction for a new visual identity.
Result
Quantitative research and consumer intercepts at initial installation locations proved the metrics and goals, and the design won IF and Good-Design awards.
9100 delivers the ‘perfect pour experience’ with a pure white stage featuring a cast steel ice lever and highly refined cup rest, illuminated to highlight the experience.
The complex demands of the lever, cup-rest, drip tray, drainage, servicing and usability have been resolved in a disarmingly simple manner.
Beyond a 24” touchscreen the interface extends onto a round 'touch-to-pour' display. Featuring capacitive touch and haptic feedback, the user gets a highly sensorial experience as they hit pour.